Video marketing is now on the rise, blogs, and sites that contain video, hold the attention of visitors for a longer time. YouTube - the second most popular search engine after Google, every minute of it loaded 72 hours of video.
Users love the video because it is more interactive and engaging than text. Therefore, we must learn how to successfully own video marketing. Listed below are the key ingredients necessary for a strong marketing campaign.
Selected content
One of the key aspects of creating a successful video - this selective approach to the used content. Below are the most common types of content that are typically best suited for video:
- Video to promote physical goods or services
- Advertise video instructions
- Short and long forms of information content
- Creative visual information
- Live recording of events
- Per formative content
- Start with high-quality content that will go well with the video format.
There are several issues that need to be answered and the steps that you require from the creative process:
1. Gap-content analysis: that is interesting to people? That will work in your business?
2 What do you want to achieve? Mark the key performance indicators and targets.
3 Make a gap-analysis: what style of content do you need? What form should take the idea of the content?
4 Determine the purpose of the technical realization: hosting, implementation, integration, etc.
5 Specify the subject and theme
6 Preparation time: determine the level and style of the product and write a script for the video
7 Production: the process of creating a video
8 A preliminary search: search for blogs, websites, or people who wish to share the video.
9 User testing: Determine the location on the site, the size of the video and a "call to action".
10 Launch Video
11 Nameplate relationship with potential customers and invite them to share the video.
Profit from SEO
After you create a marketing high-quality video you can start link building, conversion and the presence of a video search engine.
In order to get links, content to do relevant to a particular audience with an extensive web presence. For example, customers of the fashion industry - a certain audience, which has an extensive web presence. The audience needs to see that the video is good for their community, then they will link to it. Advertising content is rarely contributes to the reference mass, if it is not creative, but informative and engaging content - a way to create a reference weight to improve search engine optimization.
Improving conversion is usually done via a "video model Product." These videos are designed specifically for business-relevant landing pages to help users to purchase or to help them take the next step in the funnel conversion.
The presence of video search engines
Commercial video is not too enjoying success on YouTube, so you need to think about who can and want to search for videos. Regardless of the purpose and style of the content, successful videos on YouTube will have the following characteristics:
- Fascinating
- Informative
- Provides interesting and useful information
Video on mobile
20% of YouTube visitors using mobile devices. Take advantage of a captive audience and start a successful video marketing.
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