How to get more links to content

Ideally, every small business owner, a leading blog hopes that readers will enjoy the content and they talk about it on social networks or blogs, giving links to the site. You can of course just sit back, take tweets and see how the stats Facebook creeping up, but it is better to take more productive steps, making high-quality content to hundreds of links.


During content creation remember about link building

Make stuff to discuss interesting, fun and informative, not to use boring language that will fit only for textbooks. Write in a conversational style, even if the content is concise and easy to understand, use subheadings and bulleted lists for breaking text.

Use social tools wisely

Do you have social buttons on static Web pages and blog entries. But readers see these widgets on almost all sites, it is not enough to make people want to share content. Start sharing your content in social networks. Use witty annotations, to attract readers. Several channels that can be used to share content:

  • Social media sites such as Twitter, Facebook, Google+ and LinkedIn.
  • Social bookmarking sites such as Digg, Delicious and Reddit.
  • Sites for news and forums. For example, Metafilter, Kirtsy and Slashdot.
  • Press releases: If you write interesting news articles, submit them in the form of a press release and distribute using PRWeb or other free sites for this purpose, such as i-newswire.com or PRLog.

Create an awareness campaign

Campaign for link building holds one of the oldest principles of sales: you will not buy until you ask to buy. This means that you will need to go out and ask publishers to give you a link or publish content.

To create links will take time, but the results are worth the effort if you follow these guidelines:

  • Look for publishers in their industry, but not direct competitors
  • Prioritize to filter out potential customers based on the value of SEO links. Does the website high PR or set of traffic? These links will be more valuable than links than lower-rated.
  • Suggest potential customers something useful in return for a link. Guest post is a decent deal.
  • Use anchor text wisely. Create a list of targeted keywords that you can squeeze in guest posts and links. Submit posts and promote links with already encoded in the keywords as anchor text.
Maintain communication with readers

Readers spend time commenting on posts or tweets, do not leave them unattended comments. Engage readers in discussions to establish a personal relationship with them and that they wanted to return. 
syndicated content from different channels to increase the chances of back links.

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