5 major mistakes reputation risk management

Each manager is doing everything possible to prevent or reduce reputational risks, but often even the experts of the business make serious mistakes.

In this article, we will focus on five major mistake that managers in the management of reputational risk.

Basic errors reputation risk management

Mistake 1: Lack of control over the brand image.
If the company is facing problems, make sure that it is you tell the public: competitors can take advantage of your silence and spoil the image of the brand. They are:

1 Provide false information about the brand;
2 exaggerate the problems of the brand.



If the company itself will inform the public about their problems, then:

• It will be clear that the company keeps abreast of developments;
• create an atmosphere of transparency and openness;
• company confirms the responsibility of the client.

Error # 2 Increased attention to the feedback and comments. 
Dissatisfied customers are always there, so you should not respond to every negative review or comment. This is especially true frankly illiterate and "rough" Comments: smart client does not pay any attention to them, but a fool is not interested in the acquisition of goods and services.

Error 3: Use "false" reports. 
Using artificially generated or commissioned reviews and comments cast a shadow on the company. Remember that they are easy to track, and the potential customer will lose confidence in the company.

Error 4 Excessive "defense". 
This error is due to a bug №2: respond to negative comments and feedback should be very restrained and polite. Not worth arguing with a disgruntled customer in a raised voice: so you have only increased reputational risks.

Error 5 Inattention to reputational risks. 
Remember how busy you would not have been, continue to monitor reputational risks : it may be the pitfalls that will destroy the company. If no time at all, make sure that you hire a professional: do not trust the company's image to the beginner.

Conclusion

Managing reputational risk is important for any company, because it depends on them its image. Work on the strategy for managing reputational risk, do not forget about the above five mistakes, and your company will have the best reputation.